KATEY JANKOWSKI
Columbus,OH
www.linkedin.com/in/kateyjankowski/ 614.226.6165
While in market, Katey developed and successfully implemented retail plans that drove growth through distribution and consumer focused promotions. Her efforts produced high quality results time and time again.-Scott Nielson, Coors Brewing Company
PROFESSIONAL SUMMARY
Areas of Expertise
Market
Development
Strategic
Planning
Budget
Management
Highlighted Accomplishments
Ø Increased DIAGEO spirit sales by over 30% and a share increase of 4.8
points when the COT program was introduced in the Cleveland market
Ø Achieved a 95% market
penetration for the product launch of Camel SNUS (RJ Reynolds), a smokeless tobacco
product line, in the Columbus on-premise and convenience channels
Ø Generated sales of more
than $ 5M, while operating a budget of less than $135K at Cadbury Schweppes
Ø Coors Brewing Company
Midwest Retail Sales Representative of the Year
Ø Special Recognition for
17% growth in the on-premise channel in top 50 accounts (Coors Brewing)
PROFESSIONAL
EXPERIENCE
Cocktails on Tap Midwest Region Manager
Managed the implementation of a key initiative for
DIAGEO, the Cocktails on Tap program. Led the drive for placements in Ohio and expand the
program into new markets (WI, PA, IN, MN,MI, MO, IL). Worked closely with
Diageo Teams, ICEE Company and distributors to carry out the go to market plan
for the Cocktails on Tap program and promote key brands such as Captain Morgan, Smirnoff, Crown Royal,
Ketel One, and Jose Curveo.
§ Launched Cocktails on Tap program in 3 new states in the first 6 months
of the project
§ Planned, executed, and supervised large scale events with 300 +
attendees including trade shows, sales trainings, and crew drives
§ Sold programs successfully into
marquee accounts such as Miller Park, Heinz Field, and Wrigley Field
Charged with generating incremental sales volume by
ensuring retail execution against DGUSA’s # 1 sales driver for Guinness
improving the quality of pints served in a pub.
In addition to working with Guinness in Ohio and Michigan, supported Bushmill’s
sales in the Columbus market through account relationships, promotions, and
consumer education.
- Increased
GLGTG scores by over 33% in the
Columbus, Cleveland, Dayton, and Akron/ Canton markets in the first six months in the position
Charged with rebuilding a distribution network
within a three-state territory for growing craft brewery based outside of
market area. Communicated and built
relationships with 10 distributor principles and brand managers with the
purpose of gaining a commitment to promote new Summit products and increase
sales volume in specific markets.
§ Grew volume by 35% in the 1st Trimester in territory by creating incentives for distributor sales teams
§ Created budget and market plans for PA, KY, and OH based on sales
analysis
- Developed
yearly strategic business plans for 10 distributors in the territory and
negotiated yearly sales goals
RJ REYNOLDS TOBACCO, Columbus, OH
2007-2008 Field
Marketing Representative
Responsible
for executing sales and brand building accountabilities in non-traditional
accounts: bars, clubs, and restaurants.
Promoted Camels, Kools, and Pal Mall Product Lines. Consistently worked to increase client base
by looking for new accounts to sell the RJRT product lines.
- Developed
strategic marketing plan for the Columbus market focusing on Adult Smokers
Under the Age of 30 (ASU30) for the
Convenience Channel
- Created customer
programs based on demographics and opportunities in the market to attract
new customers which includes the coordination of special events and
management of sampling teams
CADBURY SCHWEPPES, Columbus, OH
2005-2007
Region Sales Manager
Managed
multiple product lines in two state region and planned product pricing strategy
for beverages in key accounts including regional chain stores and restaurants.
Directed network of twenty beer distributors (OH, KY, IN) and ten
regional accounts. Promoted popular
product lines Nantucket Nectars, Stewarts, and Orangina. Chain calls included Kroger, Andersons,
Dorothy Lane, Potbelly, and Heinens.
§ Booked more than 40
activities each year with key chains to increase sales and product awareness
§ Created 5% growth on
Nantucket Nectars, outpacing the industry trend of –7% on premium brands by
product promotion and strong distributor relationships
BIOVAIL PHARMACEUTICALS, Columbus, OH
2004-2005 Primary
Care Sales Representative
Represented
company to primary care physicians and cardiologists. Facilitated educational seminars to explain
benefit of medical products to doctors.
Product portfolio included Cardizem LA, Teveten, and Zovirax.
§ Scored 100% on entrance
exam by studying product information during first two weeks of employment
COORS BREWING COMPANY, Columbus,OH 2002-2004 Retail
Sales Representative
Managed
on premise sales for top 50 accounts in Columbus area. Developed district wide programs for district
managers of Speedway convenience chain stores.
Promoted new product packages and instituted promotional programs. Implemented special events for key accounts
and facilitated sponsorships at local events.
§ Ranked seventh out of 78 in the nation for performance for overall market sales growth
§ Grew volume by 32% in
assigned accounts compared to 4.3% increase for assigned distributors by giving
fact based sales presentations and building strong relationships with decision
makers
§ Achieved 98% on three
new product launches by targeting key
accounts
EDUCATION
Bachelor of Business
Administration, Marketing, University of Kentucky, Lexington, KY
